Proposal

UAL Awarding Body - Level 3 Creative Media Production & Technology

Unit 9 - Project Proposal

Theme: Social Campaigns

Name	Rade Al-Zobeidi
Your Project Title	Women's Ethnic Minority Union - International (WEMU)
Pathway (Preferred Media ‘specialism’): Games development, Animation, Graphics, Film, TV, Photography, Journalism, Radio, Web. This may be a combination of one or more.
My preferred pathway is photography and graphics.
Section 1: Project Rationale (approx. 100 words) Since starting the course in September, What do you know now, and what does it mean to you, (compared with what you knew and could do before you started the course). How does what you know now influence your choice of pathway and your project proposal.
Since starting the course last year I have become more and more interested in using my own photography in graphic products. I have developed quite good technical skills in lighting and composition. I’ve also developed skills in adobe software and want to combine the two. I also have a greater understanding of identifying a defined target audience and of the institutions and outlets for this type of product.
Section 2 Project Concept: (approx. 200 words) Clearly explain the concept and aims of your project and the context, research and ideas that will support its development. What are the historical, economic, social, mass media, cultural, political influences?  What is it you want to communicate and who is your audience? What access will you need to workshops, how will you use independent study?
My aim is to produce a range of posters in different formats and to make a website to challenge work inequality for women of ethnic minority backgrounds. The reason I want to address the issue is because it has already affected my sister, and I want to help put a stop to it before it affects myself and the future generations. What I want to communicate to my audience is that everyone is equal, and women, especially women of ethnic minority backgrounds can work as hard as anyone else, and are ambitious just as much. It’s to challenge sexist and racial prejudice attitudes towards women in the workplace. For researching the formats and design of the posters and website, I will be doing focus groups and show the group around 3 drafts of the posters and website, and go to exhibitions. To research the topic, I will read different articles and look at reliable resources. My target audience are employers and people ages 16 to 67.
Section 3 Evaluation and Reflection: (Approx. 50 words) Explain how you will reflect on, and evaluate your work, as both an on-going activity and at the conclusion of the project. You should describe how you intend to record your decision making and how you will document changes to your ideas as work progresses.  The evaluation should be referred back to your aims. It must be reflective (‘why? Because?’) and analytical rather than a description of actions completed.
I will create a reflective log, and write what I’ve done according to my timetable, and will reflect on it and write what went wrong, and how I can fix it, or avoid doing it again.
Section 4: Research Sources and Bibliography Record the initial research sources, both primary and secondary, that you intend to use.  Your sources of research should be as wide as possible, including libraries, museums, galleries, journalism, articles, media, galleries, books, film/video, magazines, TV/radio programmes, web sites etc.
I will look online at organisations that deal with racial and gender equality. I will mostly read articles online and articles on newspapers. I will base my facts on reliable sources, such as articles on the BBC. I will also watch documentaries about the issue. The Guardian will also be a reliable source that for updated facts and figures