Social campaign videos

We watched 9 videos about social campaigns and in pairs, we analysed the

Phone obsession 

Humour and dramatisation. Main message is that people use their phones for everything and aren't in the moment. There's no text or voice over in the video, so it won't be remembered as much and no interviews from experts or quotes. Shows different life events. Made for Facebook & YouTube likely not an advert.

Abercombe & Fitch 

 Damaging the brand image. The voice over is effective. There's a bit of humour  and stating facts. Influence people to donate clothes, and not shop from A & F.

Red Lights girls dancing

There's text stating fact, there is music playing. There was a surprise presented when the girls started dancing  They influence people through the messages.

I hate it when...

Ironic that they're poor and are saying these things makes people realise how silly our first world problems are, and we should help those that actually need help. There's music, targets people that aren't deprived.

Don't be a sucker:

Main message is that people don't care if it's not about them. We had close ups. It is realistic, there are facts. 

15 minute care makeover:

Stating a fact with text at the end, surprising us. High angle, upbeat music. It's a parody of the reality for care workers. Targets everyone except children.

Haringey protest 

It shows protesting, people are most satisfied. There are stated facts. Text reinforces the usage. It influences people in a good way. Probably created by locals, like filmed on mobile but also filmed professionally.

McDonalds 

Dramatisation, stating real life experiences at McDonald. Bit of humour and shares a negative message, influencing people to stand with McDonald's workers.

NHS

Introducing the NHS in a positive and light manner. Comparing it to public health services, and showing how simple it is, but they aren't showing exactly how it works. Illustrated as an animation making making it light-hearted.

These are the links for the videos.

Selection of videos: https://www.shareable.net/blog/10-viral-youtube-videos-for-social-change
Don’t be a sucker:  https://www.youtube.com/watch?v=T_aqUsMqEyw 
15 minute care makeover: https://www.youtube.com/watch?v=pOZ9dWf4L80 
Haringey protest: https://www.youtube.com/watch?v=clcLgwa5ob0 
McDonalds: https://www.youtube.com/watch?v=ioye5dicEKY&list=PLV2Z4fYa903s1ehogkrHjNlNErp0cSu4B 
NHS: https://www.youtube.com/watch?v=ioye5dicEKY&list=PLV2Z4fYa903s1eho gkrHjNlNErp0cSu4B
https://www.youtube.com/watch?v=Yclb2GPcUiI