Maslow Hierarchy of needs in marketing

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This is the Maslow Hierarchy of needs
[analyse an Oxfam pic]

The image shows that the children are living in poor conditions. It's apparent that they lack good physiological needs such as warmth, rest, food and clean water. In addition to not having basic needs, it seems that they are deprived of safety needs because they're outside, looking sad and wearing dirty clothes so it could be that they don't have safety in their society or family. Additionally, in the background of the image, it seems that they live in a shelter that is unstable like made of weak concrete. It seems that they don't belong to a stable family, so they don't have belongingness and love needs because the young boy is carrying the baby, which suggests that the parents are struggling and busy with other things, this is also because the young boy looks upset. Without the basic and psychological needs, they can't have esteem needs and self-actualization.
This is a powerful image because it makes people feel sympathy towards the people living in poverty, and seeing how it affects the children.

This picture, including the text, is displayed on the Oxfam UK Homepage. It is one of the first things that people see when they visit the page. The message is clear, and one of the techniques of persuasion that they use is stating facts and figures. For example, the number of Rohingya people that have travelled to Bangladesh in desperate need. The other fact that they mention, is what Oxfam is doing to help.
The other use of persuasion that they incorporated, is the use of imperative. This is because it says 'Donate Now' and that is a command and instruction. There is a box around it so people can click on it and it takes them to the donating page.

Techniques of persuasion 

• Flattery 
• Opinion -celebrity 
• Hyperbole (exaggerated statements)
• anchorage (backing up your facts and idea)
• Personal pronouns - I, we, you etc.
• Use of imperative (instructions)
• tripling
• emotive language  
• stats & figures
• rhetorical question